Training Program · Rwanda

Sales & Marketing
Training Programs

Drive revenue growth and build a powerful brand across East Africa — delivered in-person in Kigali, online or in-house across Rwanda and East Africa.

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Overview

Sales & Marketing

Training Objectives

  • Develop a winning sales strategy and pipeline
  • Master advanced selling and negotiation techniques
  • Build and execute digital marketing campaigns
  • Manage key accounts and grow customer revenue
  • Strengthen brand identity in Rwanda's market
  • Measure and optimise marketing performance

Who Should Attend

  • Sales Managers and Teams
  • Marketing Managers
  • Business Development Officers
  • Brand Managers
  • Key Account Managers
  • Digital Marketing Teams
  • Retail and FMCG Teams
Quick Info
Duration3–5 Days
Fee Range$390–$590 / person
DeliveryIn-Person / Online / In-House
LocationKigali + EAC
CertificateGLI Certificate Issued

Get a Proposal

All Programs

10 Sales & Marketing Short Courses

01

Sales Strategy & Business Development

Sales planning, pipeline management and business development for Rwanda's growing market.

5 Days · $490
02

Advanced Selling Skills & Negotiation

Consultative selling, objection handling and closing techniques.

5 Days · $490
03

Digital Marketing Masterclass

SEO, social media, Google Ads, content marketing and digital analytics for East African markets.

5 Days · $590
04

Brand Management & Strategy

Brand architecture, positioning and managing brand equity in Rwanda's market.

5 Days · $590
05

Key Account Management

Retaining and growing key clients — account planning and value creation.

5 Days · $490
06

Market Research & Consumer Insights

Research design, data collection and consumer behaviour analysis.

5 Days · $490
07

Product Development & Innovation

New product development, market validation and go-to-market strategy for Rwanda.

5 Days · $590
08

Social Media Marketing for Business

Social media strategy, content creation and social selling in East Africa.

3 Days · $390
09

PR, Media & Corporate Communications

Media relations, press releases and managing corporate reputation in Rwanda.

3 Days · $390
10

Retail Sales & Merchandising

Retail operations, visual merchandising and high-performance retail teams.

5 Days · $490
Course Outline

Comprehensive 10-Module Curriculum

1
Sales Strategy
  • Sales strategy for Rwanda
  • Territory planning
  • Sales targets and KPIs
  • Pipeline management
  • CRM for sales teams
2
Consultative Selling
  • Solution vs product selling
  • Discovery questions
  • Active listening in sales
  • Presenting value propositions
  • Overcoming objections
3
Negotiation
  • Negotiation planning
  • BATNA in sales
  • Pricing negotiation tactics
  • Closing techniques
  • Negotiating with procurement
4
Digital Marketing
  • SEO for Rwandan businesses
  • Google Ads and PPC
  • Facebook and Instagram advertising
  • Email marketing campaigns
  • Google Analytics 4
5
Brand Strategy
  • Brand identity for East Africa
  • Brand positioning
  • Consumer insight
  • Brand equity measurement
  • Managing brand in competitive markets
6
Key Account Management
  • Account planning framework
  • Stakeholder mapping
  • Value creation strategies
  • Executive relationship management
  • Account review and growth
7
Market Research
  • Research design: quant vs qual
  • Survey design
  • Focus group facilitation
  • Rwanda consumer insights
  • Presenting research findings
8
Content & Social Media
  • Content strategy and calendar
  • Writing for East African audiences
  • Video and visual content
  • Influencer marketing in Rwanda
  • Measuring social ROI
9
Sales Team Leadership
  • Coaching sales teams
  • Sales incentives and recognition
  • Running effective sales meetings
  • Performance management for sales
  • Building sales culture
10
Sales Analytics
  • Sales reporting frameworks
  • Key sales metrics
  • Win/loss analysis
  • Forecasting accuracy
  • Data-driven sales decisions
Delivery Options

Flexible Ways to Learn

🏢

In-House

At your office in Kigali or anywhere in Rwanda.

🌐

Online

Live virtual sessions via Zoom.

📍

Classroom

Public programs at our Kigali training venue.

🔀

Hybrid

Blend of online and in-person for distributed teams.

Ready to Train Your Team in Rwanda?

We deliver Sales & Marketing training in-house at your organisation — customised to your context and goals.