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June 2027 · Kigali

Sales, Marketing & Business Development Management

5 Days of practical, facilitator-led professional training in Kigali, Rwanda — 14–18 Jun 2027. Certificate of completion awarded by the Global Leadership Institute.

Enrol & Pay → 💬 WhatsApp to Book
Dates14–18 Jun 2027
Duration5 Days
VenueKigali, Rwanda
InvestmentUSD 1,250KES 163,750 @ 131

Programme Objective

This programme is designed to position an offer credibly in its market and convert that position into demand that can be measured. Over 5 days participants work through the practices that experienced practitioners actually use — not theory alone — and leave with methods, checklists and a personal action plan they can apply immediately on return to work.

Programme Benefits

For the organisation

  • Capability built in the people already accountable for the work, rather than bought in repeatedly
  • Consistent methods and shared vocabulary across the team, reducing rework and disagreement
  • Fewer costly errors in sales, marketing & business development management through recognised professional practice
  • Evidence of staff development for regulators, funders, auditors and tender pre-qualification
  • A participant action plan the organisation can hold them to after the programme

For the individual

  • Practical competence that is immediately usable in the current role
  • A recognised GLI certificate that is verifiable and strengthens a professional profile
  • Confidence in the judgement calls the role requires, not just the procedures
  • A peer network from other organisations facing the same problems
  • Course materials and job aids to refer to long after the training ends

Who Should Attend

  • Marketing, communications and brand staff
  • Sales and business development professionals
  • Digital and content teams
  • Managers responsible for growth and demand
  • Professionals preparing for the responsibilities covered by this programme

Comprehensive Course Outline

Delivered over 5 days through facilitation, worked examples, group exercises and case discussion drawn from Rwandan and regional organisations.

Day 1

  • Market, segment and the customer you have chosen to serve
  • Positioning: what you want believed and by whom

Day 2

  • The proposition and the pricing that expresses it
  • Channels: reaching the customer where they actually are

Day 3

  • Campaign planning with one objective and a baseline
  • Digital, content and the measures nearest the transaction

Day 4

  • Brand: consistency, reputation and recovery
  • Sales and marketing alignment through the funnel

Day 5

  • Measurement, attribution and return
  • Planning the year and defending the budget

Certification

Participants who complete the programme receive a Global Leadership Institute Certificate of Completion in Sales, Marketing & Business Development Management, issued in the participant's own name and verifiable through GLI. The Global Leadership Institute is NITA accredited and ISO 21001:2025 certified, and its certifications are recognised across the region. Participants seeking a full professional designation can progress to the related GLI certification programme.

Enrolment & Payment

How to enrol

  • Complete the registration form or contact us directly
  • Pay online by card below, or request an invoice for bank transfer
  • Joining instructions and venue details follow on confirmation
  • Groups of three or more: contact us first for the group rate

Fee: USD 1,250 (KES 163,750) per participant — covers tuition, materials, certificate, refreshments and lunch.

Pay online

Enter the participant email, then pay securely by card. A receipt is issued immediately.

Fee is USD 1,250, charged in Kenyan Shillings at KES 163,750 (rate: 1 USD = KES 131).

Prefer an invoice or bank transfer? Contact us and we will raise one for your finance office.

Frequently Asked Questions

Who should attend the Sales, Marketing & Business Development Management training?

This programme is designed for marketing, communications and brand staff, sales and business development professionals and others listed in the Who Should Attend section. No prior certification is required.

Where and when does it run?

It runs in Kigali, Rwanda on 14-18 Jun 2027 over 5 days. Venue details and joining instructions are sent on confirmation of payment.

What does the fee cover?

USD 1,250 (KES 163,750 at 1 USD = KES 131) per participant covers tuition, the full course materials pack, certificate of completion, and refreshments and lunch on each training day. Travel and accommodation are not included.

Is there a group discount?

Yes. Organisations enrolling three or more participants on the same programme receive a discount. Contact us before paying so the correct invoice is raised.

What certificate do participants receive?

A Global Leadership Institute certificate of completion, issued in the participant’s name and verifiable through GLI. GLI is NITA accredited and ISO 21001:2025 certified.

Can this be delivered in-house for our team?

Yes. Every calendar programme can be run in-house at your premises, tailored to your sector and systems, usually at lower cost per participant for groups above eight.

Need this for a whole team?

Every calendar programme can be delivered in-house at your premises, tailored to your sector, systems and cases.

In-House Training →