September 2027 · Kuala Lumpur

International Business Development, Sales & Marketing

5 Days of practical, facilitator-led professional training in Kuala Lumpur, Rwanda — 14–18 Sep 2026. Certificate of completion awarded by the Global Leadership Institute.

Enrol & Pay → 💬 WhatsApp to Book
Dates14–18 Sep 2026
Duration5 Days
VenueKuala Lumpur, Rwanda
InvestmentUSD 2,900KES 379,900 @ 131

Programme Objective

Growing revenue across markets — from market development and segmentation through to negotiation and account growth. Delivered face to face in Kuala Lumpur, Malaysia over five days as part of the GLI International Executive Development Programme.

Programme Benefits

For the organisation

  • Capability built in the people already accountable for the work, rather than bought in repeatedly
  • Consistent methods and shared vocabulary across the team, reducing rework and disagreement
  • Fewer costly errors in advanced human resource management & employee relations through recognised professional practice
  • Evidence of staff development for regulators, funders, auditors and tender pre-qualification
  • A participant action plan the organisation can hold them to after the programme

For the individual

  • Practical competence that is immediately usable in the current role
  • A recognised GLI certificate that is verifiable and strengthens a professional profile
  • Confidence in the judgement calls the role requires, not just the procedures
  • A peer network from other organisations facing the same problems
  • Course materials and job aids to refer to long after the training ends

Who Should Attend

  • HR officers, managers and business partners
  • Line managers with people responsibilities
  • Payroll, reward and employee relations staff
  • Executives responsible for the people agenda
  • Professionals preparing for the responsibilities covered by this programme

Comprehensive Course Outline

Module 1: International business development

Principles, current practice and applied work on international business development, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 2: Strategic sales

Principles, current practice and applied work on strategic sales, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 3: Market development

Principles, current practice and applied work on market development, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 4: Customer segmentation

Principles, current practice and applied work on customer segmentation, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 5: Key account management

Principles, current practice and applied work on key account management, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 6: Relationship management

Principles, current practice and applied work on relationship management, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 7: Digital marketing

Principles, current practice and applied work on digital marketing, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 8: Brand strategy

Principles, current practice and applied work on brand strategy, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 9: Negotiation

Principles, current practice and applied work on negotiation, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 10: Sales performance

Principles, current practice and applied work on sales performance, delivered through facilitated discussion, international case material and participant application to their own organisation.

Module 11: Business growth

Principles, current practice and applied work on business growth, delivered through facilitated discussion, international case material and participant application to their own organisation.

Certification

Participants who complete the programme receive a Global Leadership Institute Certificate of Completion in International Business Development, Sales & Marketing, issued in the participant's own name and verifiable through GLI. The Global Leadership Institute is NITA accredited and ISO 21001:2025 certified, and its certifications are recognised across the region. Participants seeking a full professional designation can progress to the related GLI certification programme.

Enrolment & Payment

How to enrol

  • Complete the registration form or contact us directly
  • Pay online by card below, or request an invoice for bank transfer
  • Joining instructions and venue details follow on confirmation
  • Groups of three or more: contact us first for the group rate

Fee: USD 2,900 (KES 379,900) per participant — covers tuition, materials, certificate, refreshments and lunch.

Pay online

Enter the participant email, then pay securely by card. A receipt is issued immediately.

Fee is USD 2,900, charged in Kenyan Shillings at KES 379,900 (rate: 1 USD = KES 131).

Prefer an invoice or bank transfer? Contact us and we will raise one for your finance office.

Frequently Asked Questions

Who should attend the International Business Development, Sales & Marketing training?

This programme is designed for hr officers, managers and business partners, line managers with people responsibilities and others listed in the Who Should Attend section. No prior certification is required.

Where and when does it run?

It runs in Kuala Lumpur, Rwanda on 14-18 Sep 2026 over 5 days. Venue details and joining instructions are sent on confirmation of payment.

What does the fee cover?

USD 2,900 (KES 379,900 at 1 USD = KES 131) per participant covers tuition, the full course materials pack, certificate of completion, and refreshments and lunch on each training day. Travel and accommodation are not included.

Is there a group discount?

Yes. Organisations enrolling three or more participants on the same programme receive a discount. Contact us before paying so the correct invoice is raised.

What certificate do participants receive?

A Global Leadership Institute certificate of completion, issued in the participant’s name and verifiable through GLI. GLI is NITA accredited and ISO 21001:2025 certified.

Can this be delivered in-house for our team?

Yes. Every calendar programme can be run in-house at your premises, tailored to your sector and systems, usually at lower cost per participant for groups above eight.

Need this for a whole team?

Every calendar programme can be delivered in-house at your premises, tailored to your sector, systems and cases.

In-House Training →