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🤝 Customer Experience  ·  Advanced

Certified Hotel and Hospitality Service Excellence Expert

Online Certification  ·  11 Week  ·  Globally Recognised  ·  (CHOT)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
Executive Summary

Certified Hotel and Hospitality Service Excellence Expert

Designed for today’s high-impact professionals, the Certified Hotel and Hospitality Service Excellence Expert (CHOT) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in customer service, contact-centre operations and customer experience.

This 11 Week programme is structured around recognised customer-experience and service-quality standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHOT holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Hotel and Hospitality Service Excellence Expert
Acronym
CHOT
Category
Customer Experience
Level
Advanced
Duration
11 Week
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Customer Service Representatives
  • Contact-Centre and Front-Office Staff
  • Customer Experience Professionals
  • Service and Support Team Leaders
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior customer-experience and service-operations roles
Professional Recognition
Credential aligned with recognised customer-experience and service-quality standards
Leadership Capability
Develop the strategic and operational skills to lead complex customer service functions
Organisational Impact
Design and implement customer service systems that drive performance and measurable results
Compliance Readiness
Master the standards, compliance and ethical governance central to customer service
Global Employability
Qualify for customer service roles across corporates, retail, banks, telecoms and service organisations worldwide
Competency Framework

Core Competencies You Will Develop

Hospitality Service Excellence Architecture
Arrival and Check-In Experience
Food and Beverage Service
Guest Complaint Recovery
Guest Loyalty Systems
Guest Sentiment Analysis
Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1–20 · specific to Certified Hotel and Hospitality Service Excellence Expert · module 20 is the capstone
1
Hospitality Service Excellence Architecture
Managing service delivery in health, education and technical settings · What service quality is: expectation, delivery and the gap · Service in retail, hospitality and the physical environment · Service recovery and complaint handling in hospitality
2
Guest Journey Design
Customer journey mapping and service design · The guest journey: from booking to farewell · The hospitality industry: hotels, restaurants and the guest economy · Advisory service design and delivery
3
Reservation Experience
Customer effort, journeys and designing the experience · Patient experience, complaints and feedback · Customer service and experience principles · Designing a service or experience improvement
4
Arrival and Check-In Experience
Customer service technology stack · Team leadership in customer service · What service quality actually means to a customer · Designing service across channels the customer actually uses
5
Guest Room Experience
Guest experience, registration and front-of-house operations · Guest experience, reviews and reputation · Service standards and moments of truth · Emotional intelligence in service
6
Housekeeping Service Experience
Queue management and service flow · Self-service and digital support · Service blueprinting · Service analytics and dashboards
7
Food and Beverage Service
Food and beverage operations · Service quality and turnaround metrics · Service levels and quality · Service desk and support operations
8
Concierge Service
Employee and manager self-service · HR service delivery and functional maturity · Public administration, service delivery and citizen engagement · Outpatient and clinic service operations
9
Guest Request Management
Peer review and expert feedback · Giving evidence: the expert and factual witness · Customer personas and insight · Market and customer analysis
10
Guest Complaint Recovery
Service recovery: complaints, resolution and what restores trust · Resilience: recovery, adaptability and sustainable performance · Prioritising experience investments · Complaint handling as a system
11
Hospitality Service Standards
Service standards, quality and internal service management · Employee experience and engagement · Voice of the customer to the business · Customer onboarding and lifecycle
12
Service Personalisation
Personalisation in practice: relevance without intrusion · Customer retention, loyalty and lifetime value · Voice of the customer and acting on feedback · Voice of the customer: from listening to change
13
Guest Loyalty Systems
Retention, loyalty and the economics of keeping customers · Customer loyalty and repeat purchase in retail · Service-level agreements and KPIs · Defining the problem: charter, scope and customer value
14
Guest Feedback Management
Destination, venue and experience products · How networks work: from fibre and towers to the customer · Telecom products, tariffs and customer lifecycles · Health records: confidentiality, accuracy and access
15
Hospitality Experience Metrics
Measuring experience and making the business case · Contractor and vendor security · Period-end close and records · Cost and profitability analysis
16
Guest Sentiment Analysis
Managing an operations budget · Schedule development and optimisation · Cost estimation and budgeting · Time and cost control
17
Service Consistency
Animal health, disease and biosecurity · Record-keeping and management accounting · Maintenance and troubleshooting · Cost recovery and tariffs
18
Hospitality Service Recovery
Service recovery and the recovery paradox · Transport operations control: schedule, disruption and recovery · Managing supplier risk · Consultative discovery and diagnostic questioning
19
Guest Experience Optimisation
Record keeping, notes and professional documentation · Referral, multi-agency work and the client pathway · Working within competence: scope, referral and continuity of care · First contact resolution and the cost of repeat contact
20
Hospitality Service Excellence Strategy
Mass casualty management and triage: doing the most good for the most people · Fatigue and shift work · Absence and health management · Disciplinary procedure: fair process before any sanction
Professional ElectivesModules 21–30 · common to all GLI certifications · broaden your professional range
21
Strategic Communication and Executive Presentation
Vision, purpose and translating direction into work · Audience-centred communication and message structure · Executive leadership: the board interface and enterprise stewardship · Persuasive structure: framing, evidence and the ask
22
Leadership and Team Effectiveness
Leadership identity, style and the limits of style · Leadership assessment, feedback and continuous self-review · What critical reasoning is and what it is not · Situational and adaptive leadership
23
Analytical Thinking and Evidence-Based Reasoning
Creativity and critical-thinking development · Analytical techniques and bias · Evidence-based improvement · Problem framing: symptoms, definition and scope
24
Professional Decision-Making
Managerial decision-making, bias and decision rights · Escalation and decision-making · Decision support: briefs, options and judgement under pressure · Decision frameworks: criteria, weighting and trade-offs
25
Negotiation, Influence and Stakeholder Management
Negotiation preparation: interests, options and the walk-away · Power, followership and organisational politics · Negotiation: preparation, interests and value creation · Concessions, anchoring and the shape of a bargain
26
Project and Execution Management
Proposals, bids and the business case · Project roles and the project manager · Developing the project business case · Planning, scheduling and personal workflow systems
27
Financial Literacy for Professionals
Financial reporting standards and their application · Financial management for the operating manager · Liquidity, funding and balance sheet management · Management accounting: costing, budgeting and decision support
28
Digital Skills, AI and Technology for Professionals
Digital workplace, collaboration and user support · Productivity, collaboration and workflow tools · Tools for interaction and collaboration · Working with data: quality, interpretation and honest presentation
29
Ethics, Governance and Professional Accountability
Ethical leadership: integrity, tolerated behaviour and moral courage · Ethics, conduct and speaking up · Business development risk, ethics and integrity · AI for managers: adoption, oversight and governance
30
Personal Effectiveness, Productivity and Career Growth
Emotional competence: awareness, regulation and expression · Self-awareness, strengths and the accuracy of self-image · Emotional intelligence and self-regulation · Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • Establish a comprehensive understanding of Certified Hotel and Hospitality Service Excellence Expert principles aligned with recognised customer-experience and service-quality standards
  • Apply evidence-based methods to improve customer service, contact-centre operations and customer experience
  • Master customer service excellence and standards and contact centre and multichannel operations
  • Apply complaint handling and service recovery and customer experience design and journey mapping in real-world settings
  • Lead risk management, quality and compliance relevant to your field
  • Design stakeholder engagement and professional communication strategies
  • Use data-driven decision-making and performance-measurement tools effectively
  • Apply internationally recognised best practice to advance your career in customer service
Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 15 structured modules and 75 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
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Frequently Asked Questions

Common Questions

What is the CHOT certification?

The Certified Hotel and Hospitality Service Excellence Expert (CHOT) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in customer service, contact-centre operations and customer experience with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHOT?

This certification is ideal for Customer Service Representatives, Contact-Centre and Front-Office Staff, Customer Experience Professionals and Service and Support Team Leaders, and other professionals seeking to formalise their expertise in customer service, contact-centre operations and customer experience with a globally recognised credential.

How long does the CHOT certification take to complete?

The programme is structured over 11 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHOT internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised customer-experience and service-quality standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHOT certification?

The Certified Hotel and Hospitality Service Excellence Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHOT certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHOT?

The Certified Hotel and Hospitality Service Excellence Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHOT?

The Certified Hotel and Hospitality Service Excellence Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHOT while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHOT?

Graduates progress towards senior customer-experience and service-operations roles. The CHOT strengthens your expertise in customer service, contact-centre operations and customer experience and positions you for advancement across corporates, retail, banks, telecoms and service organisations.

Graduate Voices

What Our Alumni Say

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Customer Experience Director
Private Sector

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Service Operations Manager
NGO Sector

I earned my CHOT while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Contact Centre Lead
Government
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