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Marketing · Foundational Level · 🇷🇼 Rwanda

Certified Digital Marketing Specialist (CDMS)

Online Certification · 10–12 Weeks · USD 290 · Globally Recognised

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Certification Overview

Certified Digital Marketing Specialist (CDMS)

A comprehensive online digital marketing certification covering SEO, social media, content marketing, paid advertising and digital analytics for Rwanda and East Africa.

Certification Objectives

  • Build and execute a digital marketing strategy for Rwanda
  • Optimise websites for search engines
  • Run effective social media campaigns in East Africa
  • Create compelling digital content
  • Manage Google and Meta advertising campaigns
  • Measure and analyse digital marketing performance

Training Methodology

  • Self-paced video lessons with practical tasks
  • Weekly live digital marketing Q&A
  • Hands-on platform exercises (Google, Meta)
  • Digital marketing campaign project
  • Module assessments
  • CDMS Certificate issued
Program Details
Delivery100% Online
Duration10–12 Weeks
LevelFoundational
FeeUSD 290
CertificateDigital + Physical

Who Should Take This Certification

  • Marketing Officers and Managers
  • Communications Professionals
  • Business Owners and Entrepreneurs in Rwanda
  • Sales Professionals adding digital skills
  • Recent graduates entering marketing
  • NGO Communications Officers
Course Curriculum

10-Module Online Curriculum

1
Digital Marketing Overview
  • Rwanda's digital landscape
  • Customer digital journey
  • Digital marketing channels
  • Building a digital strategy
  • Setting SMART digital goals
2
Website & UX Fundamentals
  • Website structure and UX
  • Landing page best practices
  • Website analytics setup
  • Conversion optimisation
  • Mobile-first design for Africa
3
SEO
  • How search engines work
  • Keyword research for Rwanda
  • On-page SEO
  • Technical SEO basics
  • Link building strategies
4
Content Marketing
  • Content strategy for East Africa
  • Blog writing for SEO
  • Video content
  • Content calendar management
  • Repurposing content
5
Social Media Marketing
  • Platform overview: LinkedIn, Instagram, Facebook, TikTok
  • Content creation for each platform
  • Community management
  • Social media calendar
  • Organic growth in Rwanda
6
Google Ads & PPC
  • Google Ads structure
  • Keyword targeting
  • Ad copy creation
  • Bid strategies
  • Campaign optimisation
7
Meta Advertising
  • Facebook Business Manager
  • Audience targeting
  • Ad formats
  • Budget and bidding
  • Retargeting campaigns
8
Email Marketing
  • Building an email list
  • Email campaign design
  • Subject line optimisation
  • Automation and drip campaigns
  • Email analytics
9
Digital Analytics
  • Google Analytics 4 setup
  • Key metrics and reports
  • UTM tracking
  • Conversion tracking
  • Reporting to management
10
Digital Strategy
  • Integrated digital strategy
  • Budget allocation
  • Agency management
  • Digital trends in Rwanda
  • Building a digital team
Enrolment

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